How It Works
How Coutr Works
Coutr curates and sells authenticated luxury designer pieces, sourcing inventory from a network of authorized boutique suppliers across the United States and Europe. We use a distributed fulfillment model to ensure authenticity and fast delivery.
Our Process
Sourcing From Authorized Retailers
We work with a vetted network of authorized luxury boutiques in the US and Europe who serve as our suppliers. Every supplier is verified to purchase directly from brands or authorized distributors.
Real-Time Inventory Integration
Our suppliers share their inventory with us in real-time through secure API connections. This gives you access to authentic designer pieces from multiple locations in one curated collection.
You Buy Directly From Coutr
When you purchase, you're buying from Coutr—not from individual boutiques. We set all prices, handle all payments, manage customer service, and guarantee your satisfaction.
Distributed Fulfillment
We coordinate with our supplier network to fulfill your order from the location that has your item in stock. This ensures authenticity (ships directly from authorized retailers) and faster delivery.
Why Your Package Ships From Different Locations
You may notice your package ships from a boutique location in the US or Europe, not from a "Coutr warehouse." This is by design and ensures authenticity.
Rather than maintaining a central warehouse, we use a distributed fulfillment model where items ship directly from our authorized supplier network. When you order, we coordinate with whichever supplier location has your item in stock.
Benefits of this model:
- Guaranteed authenticity – Products ship directly from authorized luxury retailers, never from third-party warehouses
- Better inventory access – Access to boutique stock across the US and Europe
- Faster delivery – Ships from locations across the country, reducing transit time
- Product integrity – Items remain in climate-controlled boutique environments until shipped to you
- Supporting independent boutiques – Our model helps luxury boutiques reach more customers
Your shipping label will show the supplier boutique's business name and address. This is normal and expected—it means your product is coming directly from an authorized retailer. You are purchasing from Coutr, and Coutr is responsible for your entire experience.
Complete Transparency About Our Business Model
We want to be completely transparent about how Coutr operates:
✓ You Are Buying From Coutr
When you purchase, you're buying from Couture Fashion Group Corporation (Coutr). We are the merchant of record. Your credit card statement will show Coutr. We set all prices and handle all customer service.
✓ We Source From Authorized Suppliers
Our supplier network consists exclusively of authorized luxury boutiques that purchase directly from brands or authorized distributors. We maintain formal supplier agreements and verify authorization for all brands they carry.
✓ Suppliers Fulfill On Our Behalf
When you order, one of our supplier boutiques ships the product directly to you on Coutr's behalf. The package will show the supplier's business name (because they physically ship it), but you are buying from Coutr and Coutr is responsible for your order.
✓ We Guarantee Your Order
If anything goes wrong—wrong item, damaged product, sizing issues, supplier out of stock—Coutr handles it. We coordinate with suppliers on your behalf and ensure you receive exactly what you ordered. You never need to contact the supplier directly.
What You Can Expect
Your Payment Goes to Coutr
You purchase from Coutr and pay Coutr directly. Your credit card statement will show "Coutr" or "Couture Fashion Group Corporation." You are not paying individual boutiques.
Your Package Ships From a Supplier Location
The shipping label will show our supplier's business name and address (a boutique in the US or Europe). This is the authorized retailer that has your item in stock and ships it on Coutr's behalf. This ensures the product comes directly from an authenticated source.
Order Confirmations Come From Coutr
All emails (order confirmation, shipping notification, etc.) come from Coutr. We'll tell you which supplier location is fulfilling your order for transparency, but all communication is handled by Coutr.
International Shipping & Customs
Some items ship from our European suppliers. We handle all customs documentation, and any duties/taxes will be clearly communicated before purchase. European suppliers often have better availability on designer goods from brands headquartered in Europe.
Contact Coutr For All Support
For any questions, concerns, or returns, contact Coutr directly. You never need to contact the supplier—we coordinate everything on your behalf. We are responsible for your entire experience.
Returns Are Handled By Coutr
If you need to return an item, we'll provide return instructions. The item goes back to the supplier location that fulfilled your order (for authentication and inspection), but Coutr processes your refund. View our return policy.
Shop With Complete Confidence
Every product on Coutr is guaranteed 100% authentic. Our distributed fulfillment model ensures products ship directly from authorized luxury retailers, maintaining authenticity from source to your door.
Frequently Asked Questions
Am I buying from Coutr or from a boutique?
You are buying from Coutr. We are the retailer and merchant of record. The boutiques are our suppliers—they provide inventory and fulfill orders on our behalf, but you are purchasing from Coutr and we are responsible for your entire experience.
Why does the package show a different business name?
The package shows the supplier's business name because they physically ship it from their location. However, they are shipping it on Coutr's behalf. This is similar to how Amazon orders sometimes ship with "Fulfilled by Amazon" but from various warehouse locations—you're still buying from the seller, not from the warehouse.
Is this the same as dropshipping?
No. We don't work with random third-party suppliers. We have formal supplier agreements with authorized luxury boutiques that we've personally vetted. Every supplier is verified to purchase directly from brands or authorized distributors. We are the merchant of record, we set all prices, and we're responsible for the entire customer experience.
How do I know the products are authentic?
All products come from authorized boutiques that purchase directly from brands or authorized distributors. We maintain documentation of supplier authorization for all brands. Additionally, products ship directly from these authorized retail locations, ensuring authenticity from source to your door—they never pass through third-party warehouses.
Why do some items ship from Europe?
Many luxury brands are headquartered in Europe. Our European suppliers often have better availability on designer pieces. All European suppliers are vetted the same way as US suppliers—they must be authorized retailers purchasing directly from brands.
What if the supplier sends the wrong item or runs out of stock?
Coutr is responsible for your order. If a supplier makes an error or runs out of stock, we handle it—either by sourcing from another supplier location or processing a full refund. You never deal with suppliers directly; we coordinate everything.
What about customs and duties for European shipments?
For items shipping from Europe, customs duties and taxes may apply based on the item's value (set by US customs, not by Coutr). We provide all necessary customs documentation, and any applicable fees will be clearly communicated during checkout or collected by the carrier upon delivery.
Who do I contact if I have an issue?
Always contact Coutr directly for any questions, concerns, or returns. You should never need to contact our suppliers. We handle all customer service and are responsible for ensuring you receive exactly what you ordered.
Our Business Model: Proven & Trusted
Coutr's distributed fulfillment model is the same proven approach used by established luxury fashion companies worldwide.
Publicly-traded luxury fashion retailer (ASX: CTT) with ~$1B market cap
Uses identical distributed fulfillment model: customers buy from Cettire, boutiques fulfill globally
Formerly NYSE-traded luxury platform connecting 1,400+ boutiques
Similar model: customers purchase through platform, boutiques fulfill orders worldwide
Curated luxury fashion retailer with verified boutique suppliers
Same proven model: customers buy from Coutr, authorized boutiques fulfill across US & Europe
Why this model works: It combines the curation and customer service of a centralized retailer with the authenticity guarantee and inventory depth of direct boutique fulfillment. You get the best of both worlds—vetted selection and products shipped directly from authorized sources.
Ready to Shop?
Explore our curated collection of authenticated luxury pieces, sourced directly from authorized retailers.
Shop Now